I think the students and faculty could benefit from using this resource as a tool in the classroom. I am now in contact with the sales department at WGSN and we will have a demo soon, and have a conversation re: subscription rates. Also, does everyone subscribe directly from WGSN, or is it available consortially?
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Designers WGSN gives designers the confidence they need to plan their ranges and create must-have products. Merchandisers WGSN helps merchandisers maximise their margins, improve sell through and reduce risk in range planning. Executives Our intelligence enables better decision-making from concept to creation improving profitability and driving top-line growth. Buyers WGSN offers buyers insight they can trust with early views into future trends in fashion, colour and textiles, plus real-time retail analytics and our crowd-sourced range validation service.
Marketers WGSN enables marketers to see the complete picture of current and future consumer issues. Case Studies WGSN empowers our clients to do their best work at every stage and phase of the product development lifecycle. Emap denies the style network is for sale as a standalone business, but executives cannot help but wax lyrical about what has quickly become one of their most successful acquisitions. But Emap promised to pour in investment, double subscribers to more than 3, over three to five years and drive up margins.
They thought we'd overpaid. They thought all you've got to do is go on to Google and type in 'fashion'," says Mr Carter. In the event, changes in fashion towards global trends spearheaded by increasingly voracious consumer appetites have made WGSN one of Emap's biggest money-makers.
Emap has lured new users by putting its screens into fashion colleges. Students get a taster version of a service that provides photos of more than , store windows from Berlin to Barcelona, 22, catwalk pictures a season as well as news, analysis and forecasts. Users looking for the next shoe trends can search by material and colour, pore over photos of celebrities and pictures from high streets.
However, if you have a specific fashion brand or clothing line, that specializes in one type of product, like knitwear or streetwear, the cost of the information will be definitely worth it. Now these books basically contain a range of sketches and flat drawings for suggestions, grouped around themes. They will also provide a colour palette [like the WGSN one above] and maybe a one page introduction to the trend and a range of fabrics that are physically stuck into the book for you to touch.
Now this sounds all very lovely and to be fair there are a large number of trend prediction companies who do this. If you find that you have one product area to look at and if you have found one particular company that you like, this method can be affordable, just.
I have to say with respect to them, I have worked for a number of companies who have found specific companies to have brilliant information for their particular customer market and have just stuck with them because of that snug as a glove, fit.
But bear in mind you will need to try a number of companies before that happens and you many run the risk of never finding one at all, or even worse, wasting a number of seasons with bad for your market information. My concern is that you are narrowing your field of information. If you trust one particular company and you have found that their information is very much aligned with you and your market, then it can be very worthwhile. However, it can be dangerous to take one opinion for granted without looking at as many sources of information possible.
I am very much a believer that you cannot rely on any one source and the only true way you will be able to really develop your own and see real trends through all of the fluff, will be to see everything first. Go wide and then narrow.
This one will be brief, because the concept is very simple.
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