Then they needed to make constant adjustments to stay on course. Without those factors, there is no way known Neil Armstrong would have been able to step onto the lunar surface.
Your life is very much the same. The United Nations estimates the global average life span is Like Apollo 11, we need to know where we are going what our Purpose is? Otherwise, we could end up anywhere! You will end up joining those poor souls going around in circles. Often reasons find us as we set off with another plan AND you must start each day with Purpose, things to do with a big picture reason for doing them.
I speak from experience; my life has been a series of lunar shots and holding patterns. From each lunar shot, I learned a bit more about myself and the way life works. Each time I crashed, it hurt like hell.
I would slip into a holding pattern going around in a depressing circle until I recovered or hit a wall forcing me to look up and plan my next lunar shot. You never have been! You just think you are and that thinking can be changed to enable you to BE who you say you are. The very first steps on the journey to your future is to believe a change is possible and to find your Noble Cause.
Rising case numbers, health inequalities within and between countries, and industries indiscriminately being shut down left humanity on tenterhooks. But at the same time, social movements such as Black Lives Matter began to gain pace in the light of numerous injustices and protests. And, speaking in , diversity consultant Pepper Miller challenged organizations to make a lasting response to social shifts:. All the while COVID and social movements were rising in importance, so too was the issue of sustainability and climate change.
For decades, the world has spoken to the need to address the damage being inflicted upon the Earth, but little agreement was reached. That was until 's Paris Agreement, where a legally binding agreement on climate change was reached. Unfortunately, the global emissions continued to grow, as shown by the below chart from Morgan Stanley. The lockdowns experienced across the world curbed travel, helping to drop global carbon dioxide emissions by 6. The rise of purpose-driven leaders has come about from these seismic shifts.
Indeed, as Forrester states:. Leaders at all levels of the organization, including line managers, need to work from a common set of values that support high performance. And it is rallying your organization around a noble cause that will support CEOs and CSOs to address these challenges head-on, helping them to build strategies that can be well-executed because they have a meaningful purpose.
Normally, when we set about the purpose or Vision of our organizations we begin with financial impact.
It is a perfectly natural starting point, given the endpoint of an organization is to be profitable. That is, after all, classic capitalism. However, such a singular mindset on finance can lead you to forget other, perhaps more important considerations - your customers, your people, and the impact you play on society.
Going beyond financial focus, committing to:. We will further the tradition of American companies leading the way in meeting or exceeding customer expectations. This starts with compensating them fairly and providing important benefits. It also includes supporting them through training and education that help develop new skills for a rapidly changing world. We foster diversity and inclusion, dignity and respect. We are dedicated to serving as good partners to the other companies, large and small, that help us meet our missions.
We respect the people in our communities and protect the environment by embracing sustainable practices across our businesses. We are committed to transparency and effective engagement with shareholders. As a signatory of the Business Roundtable and their Corporate Purpose, Hubert Joly began to speak to the importance of putting people at the heart of the organization and aligning a purpose with your financial goals.
A noble cause is to make a meaningful impact on health, society, or the environment by shifting organizational, and indeed shareholder, focus away from purely financial purposes. That is not to say that revenue, profit, and controlling expenditure should not be a byproduct of the noble cause, but the root of all that the organization is should go back to making a positive impact on society.
And, to minimize the risk of a noble cause being seen as a statement of intent, not outcome, here are some practical ways to embed it into the organization. Ask people what they think. The famed Mildred Friedman's 'shareholder theory' has long permeated the corporate world, with the CEO acting as an employee of the shareholder, therefore all that they do must generate profit for that person.
This mentality, The Atlantic argues , gave rise to a single-minded approach to running our businesses:. In the wake of these shifts, organizations cannot be silent, and indeed many are turning that corner. The issue is really how you can create your noble cause when the top-down approach continues to produce similar results. Enter your people, who have a wildly different view of priorities, pains, challenges, and their motivators.
Add to this the geo-socio-economic differences too, you have a melting pot from which to go out and speak to your staff. From these basic questions, you can begin to form an understanding of what it is that makes up the fabric of your organization. In Joly's experience, he took leaders across multiple levels to take this task and develop an approach. One young woman pointed out that depression has an upside, which is remarkable focus about a life condition. To be clear, I believe people should seek treatment.
Relabeling a disorder is not an alternative to treatment; it is an additional step that can give you energy, focus, creativity, drive, and determination—in service of your noble passion. The second step here is to connect your noble passion to something unique to you that provides you with some of these benefits. An example may help. People who know me well know I have chronic insomnia, a disorder that runs in my family. In addition to seeking medical treatment for it, I do as much as I can with behavioral modification: no caffeine in the afternoon, limited alcohol intake, eating small meals throughout the day, going to bed at the same time every night, exercising like mad, stopping working around pm if not earlier , and getting up early.
I would do anything to sleep normally. And insomnia has made me one of the most disciplined people I know. My insomnia gives me an obsessive-like energy.
So the question is: in what way are you different, that also gives you focus, creativity, discipline, insights, or some other advantage? Find this element within yourself and connect it to your noble passion. Holding the Tension A noble obsession arises when you link a noble passion to energy, focus, or drive. Said more precisely, obsession becomes a personal asset that you enlist in the service of a noble passion. When your employees come to work are they coming to a company or a cause?
Are they just earning a paycheck or do they belong to a movement of people who are earnestly fanatical about what you do? The answers to these questions will tell you whether or not you're doing everything you can to inspire the very best from your people. Top Stories. Top Videos. Getty Images.
It is a conviction that you are solving a problem that really matters. Check out the below video for Jackie Freiberg's take on the power of cause. Sponsored Business Content.
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