First, take all the methods we list below and use them. Set up the monitoring tools, optimize your profiles, and let them start collecting information. With that being said, there are some big benefits of knowing this information you might not be aware of. This will get you access to a bunch of awesome stuff, but one of them is the ability to set up a public profile.
When you create this profile and follow the optimization instructions it will have a strong chance of showing up in search engines. This means when someone looks you up they might decide to check it out. When they do, you will instantly get information about that person displayed in your dashboard. Depending on the situation you might not get all the info like names or companies, but you will almost always see the location. Also, you get additional optimization suggestions for any other profiles you might be setting up.
To set up your BrandYourself profile head over to this page and drop in your name. This means if you can get your profile to show up at the top of Google for your name you can start collecting some valuable information. Most of the people who are searching for you are doing it through Google.
However, LinkedIn is also extremely popular. The same thing goes if they look you up on LinkedIn directly. The most important thing is that you have an idea about who they are. If you have a free account with LinkedIn you have some limitations when it comes to keeping tabs on who searched for you. If someone is using LinkedIn to track you down, there is a good chance that it is for work-related reasons.
On the other hand, you might like to know just who is looking, and why. Using the LinkedIn Premium service is a good way to get a handle on this. While there is no obvious, explicit way to spot who has checked you, Facebook does provide some clues.
However, elements like photo tagging, profile views, and which contacts are online are all believed to impact who is displayed. While imprecise, you can at least discern which contacts are more interested looking for you online.
Meanwhile, if you use the Facebook Story feature, you can check who has viewed the post. After posting a story and it collecting a few views, open the story post and click the eye icon. This will list the names of the friends and other connections who viewed the post. You can also go in-depth on Twitter to find out who is looking for you online. You probably already know that you can check the usernames of people who like or retweet your posts.
Unless they have their account locked or hidden, those interactions are recorded for you to check. But what about beyond that? Other interactions, such as people searching for you or browsing your record of tweets are not recorded. This displays your top tweets and top followers. While not hugely revealing, it might be useful to spot a follower you were otherwise unaware of — perhaps an indicator of someone who is searching for you online. Mawkish long-lost family reunions are TV ratings gold.
They're also often responsible for people trying to track down distant or estranged relatives for a reunion after many years. Various websites exist that can be used to track you and your family down under the auspices of "family research". For example, adoption search sites such as www. While no adoption agency would allow contact with individuals without permission, registering with one of these sites involves submitting consent.
Admittedly, protecting your online reputation can be a lot of work, and doing it right requires you to learn a fair bit about online publication and web development. ReputationDefender was formed specifically to simplify the process.
To learn more about how ReputationDefender can help you control your online presence, check out:. All ReputationDefender consultations are free, confidential, and without obligation. Call or Schedule a Consultation. We use cookies to improve your experience and determine the effectiveness of our marketing. To accept cookies, click "Accept Cookies" below. To learn about your other options, click "My Options. These cookies show you the correct phone number, check to make sure fonts are loaded, find language-specific resources based on your IP address, provide you with live chat when available, and otherwise allow for smooth navigation on our website.
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These or similar cookies are used by the vast majority of sites on the Internet. You can learn more about our use of cookies and how we safeguard your personal information in our Privacy Policy. How people find you Protecting yourself DIY not for you? I often use these phrases as Headers in my body copy, which is useful if you aim to achieve Featured Snippet status. Google also offers a section at the bottom of Google search results called Google Searches related to. Google News pulls in headlines from news sites worldwide and displays content tailored to your interests like many of the other search engines.
I like using Google News because it presents local interests and global news in an easy-to-use interface. You just click on the headline and go directly to the website that published the story. Google Alerts is similar to Buzzsumo, except you can have unlimited alerts for free. I use this recipe to add my Google Alerts to a spreadsheet. And, this one to push Google Alerts to Slack. Want to dig a little deeper? You can check out my Google Search Console guide. I still like starting with the Keyword Planner to get an idea of search frequency.
Once I have that, I dig into how people are using those terms and work to identify related opportunities. You want to find that sweet spot of high search volume with low competition. Through Data Studio, you can build a fully interactive SEO dashboard for tracking organic traffic and search trends in real-time to make more accurate forecasts for your business or clients.
You can also upload information and files from over data sources including various Google platforms and partner connectors like Moz , allowing you to easily compare data from different sources. With Google Trends , you can quickly view top stories or charts.
Google Trends also helps you find country data and related queries, which will help guide your keyword strategy. Dan Morrison at Aimclear says:. Google Trends provides real-time data that helps marketers understand trends for keywords, and also serves as a place to source related keywords and concepts for deeper content development. Also, Google Trends provides a historical view for analyzing dips and valleys in interest, filters based upon location, and compares different terms and concepts.
Instead of focusing on search volume, Google Trends tells you when a keyword is popular over the year. Thanks to these insights, I make sure to use Google Trends as part of my keyword research strategy. Google Sheets is my favorite tool for SEO audits. The best part? Most of SEO is about execution and keeping track of that execution is essential — that where Google Sheets comes in. We record the technical issues and mark them off once they are resolved.
We record on-page issues and market them off as well. Google Analytics is one of the most valuable assets you can use to find what people are searching for on your website.
Google Analytics has a site search functionality to track what users type into your website search. The reason why Google Analytics is my favorite is that this SEO tool makes it possible for me to know how the visitors of my website were able to find my website and which pages and links are accessible to those who visit my site.
Knowing this information can help me better improve my strategies to increase the traffic my website gets. If you want to learn more, check out my guide on Google Analytics. Google has done a lot to improve their Page Speed Insights.
In , they incorporated Lighthouse into Page Speed Insights data to help add more performance metrics.
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